Market Overview

The Europe Bottled Water Market reached a size of USD 72.9 Billion in 2024 and is expected to grow to USD 103.2 Billion by 2033, at a CAGR of 3.9% during the forecast period of 2025-2033. Growth is driven by increasing health awareness, demand for convenient hydration, tourism expansion, preference for bottled over tap water, and eco-friendly packaging. Germany holds the largest market share with a strong focus on sustainability.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Europe Bottled Water Market Key Takeaways

• The Europe bottled water market size was USD 72.9 Billion in 2024.
• The market is projected to exhibit a CAGR of 3.9% during 2025-2033.
• Germany currently holds the largest market share, driven by sustainable production investments.
• The market growth is propelled by increasing health awareness and demand for on-the-go hydration.
• Eco-friendly packaging initiatives and premium water brands expansion are key market trends.
• Challenges include concerns about plastic waste and regulatory pressures; opportunities arise from premium products and eco-friendly packaging.

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Market Growth Factors

The increasing health consciousness among consumers, the rise in water-on-the-go trends and the increasing focus on tourism and hospitality, will be the key driving factors for the growth of the bottled water market in Europe, during the forecast period. This consumer behavior is largely driving market growth.

The market is also driven by increasing sustainable packaging initiatives. Packaging innovatively made of rPET, plant-based plastic and biodegradable plastics based on the European Union directives reduces plastic waste. This reduction is the key to a more sustainable packaging solution for environmentally conscious consumers.

Europe has strict rules for water quality and bottled water must have higher safety standards than tap water. This gives consumers confidence about the product and has driven innovations in filtration technologies like reverse osmosis and UV filtration, so quality and safety of the product are ensured.

Market Segmentation

Breakup by Product Type:

• Still: Plain water without carbonation or flavoring, popular for its purity and versatility in daily hydration.
• Carbonated: Also known as sparkling water, favored in Western Europe for its fizzy characteristic and as a soda alternative.
• Flavored: Water enhanced with natural flavors like lemon or berry, growing among younger consumers seeking taste and health.
• Mineral: Sourced from protected underground sources, prized for consistent mineral content and health benefits.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets: Major retail spaces offering a variety of bottled water at competitive prices with high consumer footfall.
• Convenience Stores: Smaller outlets in urban and transport areas, offering quick, accessible bottled water purchases.
• Direct Sales: Includes online sales and home delivery, enabling bulk purchases and subscription services directly from producers.
• On-Trade: Venues like restaurants and hotels selling bottled water for immediate consumption, often positioning brands as premium.

Breakup by Packaging Type:

• PET Bottles: Lightweight, durable, shatterproof, recyclable bottles favored by manufacturers and environmentally conscious consumers.
• Metal Cans: Aluminum or steel cans offering strong recyclability and sustainability, catering to niche segments.

Breakup by Country:

• Germany: Largest market, focused on quality, sustainability, and recycling with a preference for sparkling and still water.
• France: High consumption of mineral-enriched waters, integral to dining culture and gastronomy.
• United Kingdom: Growing demand for flavored and functional waters, with a trend towards premium products.
• Italy: Rich heritage of mineral springs, high bottled water consumption driven by health beliefs.
• Spain: Influenced by warm climate and tourism, rising interest in flavored and health-oriented waters.

Regional Insights

Germany dominates the Europe bottled water market, driven by a health-conscious population and strong environmental values. The country emphasizes product quality and sustainable packaging practices under strict recycling regulations. This leads to a diverse market with high demand for both sparkling and still waters, supporting steady growth within the European region.

Recent Developments & News

In December 2023, FIJI Water transitioned its 500 mL and 330 mL bottles to 100% recycled plastic, replacing nearly 70% of its bottle volume in the U.S. with recycled materials. This initiative aims to reduce plastic waste and lessen environmental impact, reflecting industry-wide moves toward sustainability and eco-friendly packaging within the Europe bottled water market.

Key Players

• FIJI Water

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