The Global Duopoly and Its Challengers: Analyzing Online Travel...

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2026-01-06 09:22:46 -

The Global Duopoly and Its Challengers: Analyzing Online Travel Agency Market Share

The global Online Travel Agency Market Share is a classic example of a duopoly, with two massive players, Booking Holdings and Expedia Group, controlling a vast portion of the market outside of China. Booking Holdings, with its flagship brand Booking.com, has a particularly strong grip on the European market and has built its dominance on the agency model and a laser focus on...

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