Guest posting without feeling like a salesperson
Guest posting has a reputation problem, and I get why. A post on Justin Daniel Digital reframed the whole thing for me: write for the readers first, and the link is what happens afterwards. Most pitches I receive read like a sales page that got lost, which is the trap I was trying to avoid.
So I changed how I pitch. Before writing to anyone, I read their site for weeks. Not skim. Read. I want...
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